Ask a room of Premier League fans if Wigan Athletic could ever win the Premier League title, and your question will be met with derision and laughter. It is widely accepted that such an achievement is beyond a club of Wigan’s size and means. But what if the fundamental nature of financial competition were to radically change within English football? Is a future Premier League that Wigan Athletic could win, feasible?
It is not likely to happen this year. In fact, Ladbrokes are currently offering odds of 3500/1 against it. On the other hand they have Manchester City at 13/10, Manchester United 19/10 and Chelsea at 3/2. After that, the odds on the remaining clubs range from 14/1 to those of Latics. The bookmakers are clearly convinced that the title will be gained by one of the two Manchester giants or Chelsea. However, if the financial ground rules under which the Premier League operates were to change radically, maybe a door would open for such dreams to come true?
In other sports, and in other countries, systems are put in place to stop elite clubs signing on dozens of highly paid players, preventing them from being available to other clubs. They also try to ensure that games are not so heavily weighted to one side that it almost seems like a foregone conclusion who is to win. Having the top players more evenly distributed between the clubs means that all clubs have some hopes for success. Their supporters are then more likely to stay with them, rather than being drawn to other sports, other entertainment, or other more wealthy clubs.
The Premier League was formed in 1992, after First Division clubs broke away from the Football League. The elite clubs had considered doing so for some time and the idea of a European League was mooted. At the time, English clubs lagged behind the top clubs in Italy and Spain in terms of revenues. Television money was burgeoning and the First Division clubs wanted a much larger slice of that cake, not wanting to share it with those in the lower divisions.
Since then the Premier League has become the most economically powerful league in the world, largely through selling itself to a global TV market. Its attendances are the second highest in Europe. Last year the average Premier League attendance was 34,601, beaten only by Germany 41,205.
It is no surprise in a league dominated by the elite that Premier League television revenue is far from evenly distributed among the 20 clubs. In the 2011-2012 season. Wigan Athletic received £42.8 million in TV money. Manchester City received £60.6 m and Manchester United £60.3 m. Wolves received the lowest with £39.1 million. It will be argued that the public are more likely to want to watch the elite teams, but the inequality clearly exacerbates the huge financial gap between rich and poor in the league.
In the 2013-2014 television rights are set to steeply rise, making it even more lucrative for Premier League clubs. At the same time, footballers’ salaries have escalated almost beyond control, the absurd spending of Manchester City and Chelsea exacerbating the problem. The League is looking at ways to provide more financial control. One realistic option is to follow UEFA’s initiative, which will require clubs to break even financially. According to BBC.co.uk, Dave Whelan supports the adoption of a financial fair play policy, saying that a proposal in this area has come from Manchester United. The strong inference is that United are envious of their near neighbour’s success last season.
Clearly a move towards Manchester United’s proposal would favour the interests of big clubs with huge fan support like themselves and Arsenal, cutting out the excesses of clubs like Chelsea and Manchester City. This might help to redress the issue of spiralling player salaries and stop multi-millionaires financing huge debt in top clubs. However, the end result is still going to be a huge divide between rich and poor in the league.
This columnist advocates the implementation of not only financial fair play rules, but also of a salary cap per club. The latter would prevent the elite clubs hoarding so many top players, making them unavailable for other clubs. It sets a limit on the total salaries that a club can pay each season. This does not preclude a club paying the ridiculous wages to some players that have become the norm, but it does limit how many players they will be able to accommodate this way.
The salary cap concept is used widely in American sports as means of stopping wealthy clubs achieving dominance by signing up the majority of outstanding players available. The National Football League (NFL) of the USA had a salary cap of $120 million per club in 2011. It is to be noted that since the Premier League was formed in 1992 only 5 clubs have won championship titles. Manchester United have won it 12 times, Arsenal and Chelsea 3 times each, Blackburn and Manchester City once. In comparison the NFL has had 12 clubs winning its championship in that time.
The implementation of financial fair play rules and club salary caps would not be easy. There are so many potential loopholes involved. However, there has to be a way forward from the current situation which has such inequities that it makes it virtually impossible for any club without huge revenues or massively rich benefactors to reach the top. Let’s at least give the average club in the Premier League some chance – although it may be slim – to win the title.
It is highly unlikely that Wigan Athletic will ever win the Premier League. At present, their chance is almost zero. Lets at least lower the odds and give clubs outside the elite few at least a chance to dream.