Why the club’s crisis goes beyond managers — and what must be done to rebuild a football identity that lasts.
Wigan Athletic have officially parted ways with Ryan Lowe, ending an appointment that promised high-tempo, overachieving football but delivered little more than chaos. It was an inevitable decision: the team struggled to gel, results plummeted, and Latics now sit in the relegation zone. But while Lowe leaving makes the headlines, it really just highlights a bigger problem — Wigan Athletic don’t have a clear football identity, and until they sort that out, this cycle of instability is going to keep repeating.
Lowe came in with a reputation for overachieving, having impressed by pushing intensity and tempo above what this squads on paper could handle. That seemed to fit Wigan’s situation. In reality, that reputation was conditional. At Plymouth, his notable success was built on a solid tactical framework, where Steven Schumacher played a huge, if often overlooked, part. Without that kind of support and with a squad that wasn’t built for his style it quickly fell apart.
The fallout was messy: a squad built for multiple systems and suited to none now sits in the relegation zone. Following Lowe’s style was always going to need big changes and a long-term recruitment plan. He had a three-and-a-half-year contract, supposedly enough to lay the groundwork for a promotion push. But his preferred three-at-the-back system needed specialist wing-backs —key players the club never brought in, neither over the summer nor in January. As a result, his various formations, variations on 3-4-3, 3-1-4-2, 3-2-4-1, were rarely going to work.
Defensively, things were just as shaky. Wigan’s system relied on players getting back into position after losing the ball, but with constant turnovers, that rarely happened. Instead of controlling games with pace, the team stretched too far, left spaces open, and relied on second balls they couldn’t win. What was meant to be structured, intense football became disorganized and reactive. Tempo without structure ended up being chaos.
Looking back, it’s easy to see the contrast with what came before. Shaun Maloney’s Latics weren’t perfect, but at least they were understandable. His teams tried to control matches through possession, keeping units compact and roles clear. Results and entertainment weren’t always great, but there was a logic to the way they played — and it suited a club relying on loans, young players, and development rather than brute force. Replacing Maloney with Lowe wasn’t just swapping managers; it was a philosophical leap. Recruitment, squad balance, and tactics all pulled in different directions, and continuity went out the window.
The issues go way beyond managers, though. Gregor Rioch is also under pressure by the fans. Rioch has been at the club for twelve years and, for better or worse, is now tied to almost everything Wigan do — or don’t do — on the pitch. The sporting director’s job is supposed to give some continuity above the head coach, but instead Wigan have gone through two contrastingly different managers, tried incompatible styles, and never really nailed down a recognizable way of playing. Whether Rioch stays or leaves, the role needs a serious rethink. Whoever fills it has to have the authority and responsibility to enforce a football identity, or the next manager is going to end up stuck in exactly the same mess.
That instability has left Wigan in the relegation zone with a squad built for multiple systems and suited perfectly to none. The danger now is repeating the same cycle — reacting to the failure of one style by chasing its opposite, instead of addressing the absence of a long-term plan.
Aligning the club to Lowe’s approach would require recruitment power Wigan do not possess and would accept volatility as the norm. Returning to Maloney’s principles, by contrast, offers a foundation: not aesthetic possession football, but a structured, compact, possession-leaning model with defined vertical triggers. A vertical trigger is simply a cue for a team to stop circulating the ball safely and go forward with intent. Instead of endlessly passing across the back line, players are coached to recognise specific moments when the opposition’s shape gives them an opportunity to attack.That trigger might be a forward peeling into space, a midfielder finding room between the lines, or an opponent stepping out of position and leaving a gap behind them. The key point is that progression isn’t random or rushed. The team waits for the right picture, then attacks decisively. It’s what separates possession with purpose from possession that just looks tidy but goes nowhere.
`Claims from a minority of fans that the club is “rotten from top to bottom” are emotionally powerful but analytically incomplete. The squad is not chronically uncompetitive. The academy continues to produce usable players. The fanbase remains engaged. What is broken is the connective tissue between ownership, sporting leadership, and the first team. Decisions have been isolated rather than aligned, producing constant resets instead of cumulative progress.
Ownership always comes under the spotlight. Fans can complain about a lack of ambition, but the bigger problem has been inconsistency. Abrupt managerial changes, reactive appointments, and minimal clarity about long-term plans have left the club drifting rather than building. Ambition isn’t just about spending money — it’s about having a clear vision for style, recruitment, and success over multiple seasons. The fan perception that “everything is rotten from top to bottom” reflects frustration at that lack of alignment, not the quality of the squad itself.
So, what now? Wigan need to define a football identity first: structured, possession-oriented, and adaptable to League One realities. Recruitment, coaching appointments, and tactical planning all have to line up with that vision. The sporting director role has to be reshaped or replaced to enforce that philosophy consistently. Only then does hiring a head coach make sense. Only then can the club stop reacting to short-term failures and start building something sustainable.
Relegation would be a blow, but drift is worse. Clubs can recover from dropping a division. They rarely recover from never deciding who they are.




