Bill Shankly’s quote maintains its powerful message. He was not everybody’s favourite and his teams played a pragmatic brand of football, but he was a great motivator and he laid the foundations for Liverpool’s successes in the 1970s and 1980s.
Paul Cook demonstrated in the 2017-18 season that he too is a powerful motivator. The passion and commitment of his League 1 title-winning team is a testament to that. The ecstasy of the players and the traveling support alike, at winning the League 1 title with a narrow victory at Doncaster, showed what it meant.
As Shankly said: a lot of football success is in the mind. Can Cook can put success in the minds of his players next season? But then again, what kind of squad will the manager command in 2018-19? Can Latics consolidate in the second tier following the mistakes of 2016-17?
Let’s take a look at five talking points with regard to events during this month:
It was a relief to hear that Paul Cook has signed a new four-year contract.
We, on this site, welcomed Cook’s appointment in an article of May 2016.
We remain convinced that he is the right man to lead the club forward. It could be said that with the quality of squad at his disposal, with a playing staff budget around three times the norm in the division, promotion was an expectation. But it was not so much the promotion, but the positive style of play that impressed, with more goals scored than in any season in Latics’ 40 years in league football.
Cook has never managed a club above the third tier and next season will be more of a challenge for him. Moreover, the financial circumstances will be totally reversed. Instead of having one of the biggest staffing budgets in the division, Latics will have one of the smallest.
However, the length of Cook’s new contract suggests that the club will stick with him if the going gets rough in the transition to the Championship. Two relegations in four years happened largely because managers were sacked prematurely and replaced by others whose approaches were not only inept, but who favoured “fightball” rather than football. These lessons of the past need to be heeded.
The takeover is about to happen: at last
There was talk of the takeover by the IEG as early as December, then again in February. But now it really does seem imminent. Reading between the lines of recent documentation it appears that the IEG will provide some level of funding for the playing staff over the summer. That is backed up by media reports that Latics have offered £500,000 for left back Dan Potts of Luton Town.
To gain promotion back to the Championship Wigan had to take a substantial financial loss over the season. With a salary bill of some £10m and revenues less than half of that, David Sharpe supported his manager by retaining a backbone of ex-Championship players on salaries well above League 1 norms. Some have said that promotion was a pre-requisite for the takeover. We can assume that the losses incurred have been priced in to the sum to be paid to the Whelan family by IEG.
IEG will surely be aware that it is going to cost them money just to keep Latics in the Championship. Brentford are a club with similar revenue capabilities to Wigan. Since buying the major shareholding in Brentford in 2012, it is estimated that Matthew Benham has put £100m into the club. Benham hopes for the club to be self-sustainable, but with low attendances and commercial revenues it is a challenge. The aim is for a streamlined recruitment policy to provide a steady stream of revenue with through incoming transfer fees.
Player recruitment at Wigan has been hit-and-miss over recent years, with so many “up and coming” players not making the grade and being dispatched away on loan. However, recruitment last summer was more effective, with seven senior squad players picked up for free and loan players playing key roles over the course of the season. The sale of Omar Bogle in summer raised around £700,000 but undisclosed fees were paid for Devante Cole, James Vaughan and Jamie Walker in the January window.
IEG have indicated that two individuals from the current hierarchy at the club will be staying on in the transition. David Sharpe previously stated that he was hoping to stay on, but nothing has been confirmed at this stage. Garry Cook had been brought in to sell the club and may be departing shortly. The continuance of Chief Executive, Jonathan Jackson, also remains to be confirmed.
The retained list was no surprise
Following the sad news of the departure of Luke Burke from the club, we found out that another four were not being offered new contracts. Donervon Daniels (24) and Reece James (23) were first team regulars in the promotion season of 2015-16, but long-term injuries prevented them appearing in the Championship. Daniels was sent on loan to Rochdale in summer, being recalled in January, but went on to make only one appearance by May. James came back from injury and was playing possibly the best football we had seen from him before he was left out in early March. He did not reappear, although fit. Andy Kellett (24) had had his fair share of injury niggles before being sent on loan to Chesterfield for the season. Sam Stubbs (19) had shown lots of promise in the pre-season, but was sent on loan to Crewe, where he made 3 starts, then to AFC Fylde where he made 6.
At the same time as reporting who had not been offered new contracts, the club announced that five players would be given offers. Of those, Jamie Jones (29) has already signed an extension and it was today announced that David Perkins (36) has been signed by Rochdale. Gary Roberts (34), made 6 league starts and 21 substitute appearances last season. Noel Hunt (35) did not make a league start but made 7 appearances off the bench. Alex Bruce (33) made 4 starts and 2 substitute appearances in the league.
In most football clubs it would raise a red flag to see five players below the age of 25 not offered contract extensions while the same number of players approaching or well over the age of 30, none of whom were first choice starters, being given an opportunity to stay. However, it has been a peculiarity in the tenure of Cook as Latics manager.
But Cook’s admirers will say that the manager built a strong young team, many of whom can serve the club for years to come. More senior players were confined to bench-warming at best but played an important role as squad members.
Knowing the way Cook had deployed his forces during the season it was therefore no surprise to see such a retained list.
We can expect more turnover this summer
It is rumoured that Paul Cook wants 5 or 6 new players for his squad. But his immediate challenge will be to deal with a scenario whereby so many senior players have contracts that end in June 2019. They include regulars Dan Burn, Nathan Byrne, Gavin Massey, Nick Powell and Max Power, together with Ryan Colclough, Jordan Flores, Josh Laurent, Craig Morgan and James Vaughan.
Cook will doubtless want to keep his key players through offering them contract extensions. Much will depend on the willingness of the club ownership to meet increased salary demands and commit to longer contracts. Should the contract extensions not be agreed we can expect those players with significant market value to be departing over the summer. Moreover, we can expect movement from some of the “fringe” players.
Loan players had a significant role over the course of last season and we can expect more to come. Lee Evans was excellent before his departure to Sheffield United in January, but Christian Walton and Callum Elder went on to establish themselves as regular starters. Whether the latter two return to Wigan on permanent contracts depends on the demands made by their parent clubs.
The bottom-line for Cook will be to keep the backbone of his squad together but bringing in new players who genuinely are “up and coming” or who have experience in the top two tiers of English football.
Will a home-grown player come into the reckoning this coming season?
Newspaper reports that Everton were interested in the 19-year-old Callum Lang caused ripples among Latics fans. Lang was a star for Latics at youth level and, after a slow start, managed to make an impact on a season-long loan in a struggling Morecambe team. He is a talented young player who can play as a target man or in the hole just behind the central striker. In League 2 he made 14 starts with 16 substitute appearances, scoring 10 goals.
The departures of both Luke Burke and Sam Stubbs once again highlighted the failure of the club in helping talented youngsters to step up to the plate at senior level. Providing Latics can hold on to Lang, will he have a chance of establishing himself in the senior squad?
Cook already has three central strikers in his senior squad in Devante Cole, Will Grigg and James Vaughan. Potential opportunities for Lang in that position would appear slim.
The future of the academy is something that IEG will need to look at. There has been so much promise over the years, but so many of those young players have fallen by the wayside. Will we ever see another career trajectory like that of Leighton Baines?